GOOD SMILE x SEGA// PRIZE FIGURE SALE// UP TO 30% OFF RRP// LUMINASTA, PM PERCHING, DESKTOP X DECORATE// WHILE STOCKS LAST// ENDS MONDAY 28 SEPTEMBERSHOP THE SALE →GOOD SMILE x SEGA// PRIZE FIGURE SALE// UP TO 30% OFF RRP// LUMINASTA, PM PERCHING, DESKTOP X DECORATE// WHILE STOCKS LAST// ENDS MONDAY 28 SEPTEMBERSHOP THE SALE →
● // BRAND / MAX FACTORY

Max Factory.

Max Factory is one of Japan's most respected figure studios and the creator of the figma action figure line, and Sugo Toys carries the full range in Australia.

Good Smile Company
Characters Pop Up Parade Hololive Nendoroid Blue Archive Miku Goddess of Victory Nikke
All In stock Pre-order
12% OFF
-12%Pre-order Q3 2027
Max Factory Figma Kana (BUNNY Garden 2) Action Figure

Max Factory Figma Kana (BUNNY Garden 2) Action Figure

Original price was: AUD$154.50.Current price is: AUD$136.32.
Pre-order now
18% OFF
-18%Pre-order Q2-Q3 2027
Max Factory Uma Musume: Pretty Derby Nice Nature Figma (re-run) Action Figure

Max Factory Uma Musume: Pretty Derby Nice Nature Figma (re-run) Action Figure

Original price was: AUD$181.77.Current price is: AUD$149.95.
Pre-order now
12% OFF
-12%Pre-order Q4 2027
Max Factory Snowbreak: Containment Zone Eatchel The Cub Overdue Radiance 1/7 PVC Figure

Max Factory Snowbreak: Containment Zone Eatchel The Cub Overdue Radiance 1/7 PVC Figure

Original price was: AUD$390.86.Current price is: AUD$345.41.
Pre-order now
21% OFF
-21%Pre-order Q4 2027
Max Factory Hololive Production Nekomata Okayu Figma Action Figure

Max Factory Hololive Production Nekomata Okayu Figma Action Figure

Original price was: AUD$172.68.Current price is: AUD$136.32.
Pre-order now
22% OFF
-22%Pre-order Q3 2027
Max Factory Goddess of Victory: Nikke Anis Figma Sparkling Summer Action Figure

Max Factory Goddess of Victory: Nikke Anis Figma Sparkling Summer Action Figure

Original price was: AUD$204.50.Current price is: AUD$159.05.
Pre-order now
21% OFF
-21%Pre-order Q2-Q3 2027
Max Factory Figma Veronica Sweetheart: Swimsuit Ver. (BUNNY Suit PLANNING) Action Figure

Max Factory Figma Veronica Sweetheart: Swimsuit Ver. (BUNNY Suit PLANNING) Action Figure

Original price was: AUD$127.23.Current price is: AUD$99.95.
Pre-order now
In stock
Max Factory Blue Archive: Karin Kakudate (Bunny Girl) 1/7 PVC FigureMax Factory Blue Archive: Karin Kakudate (Bunny Girl) 1/7 PVC Figure

Max Factory Blue Archive: Karin Kakudate (Bunny Girl) 1/7 PVC Figure

AUD$290.86
Add to Cart
11% OFF
-11%Pre-order Q3-Q4 2027
Max Factory Blue Archive Kirara 1/7 PVC Figure

Max Factory Blue Archive Kirara 1/7 PVC Figure

Original price was: AUD$327.23.Current price is: AUD$290.86.
Pre-order now
13% OFF
-13%Pre-order Q1-Q2 2027
Max Factory MX-chan Plamatea Model Kit

Max Factory MX-chan Plamatea Model Kit

Original price was: AUD$145.41.Current price is: AUD$127.23.
Pre-order now
17% OFF
-17%Pre-order Q2-Q3 2027
Max Factory Mash Kyrielight Plamatea (Ortinax) Black Barrel Edition Model Kit

Max Factory Mash Kyrielight Plamatea (Ortinax) Black Barrel Edition Model Kit

Original price was: AUD$318.14.Current price is: AUD$263.59.
Pre-order now
11% OFF
-11%Pre-order Q2-Q3 2027
Max Factory Fate/Grand Order Mash Kyrielight Plamatea (Ortinax) Model Kit

Max Factory Fate/Grand Order Mash Kyrielight Plamatea (Ortinax) Model Kit

Original price was: AUD$127.23.Current price is: AUD$113.59.
Pre-order now
Pre-order Q3-Q4 2027
Max Factory SHOJO-HATSUDOKI Motored Cyborg Runner SSX-155c ‘POP TRACKER’ Action Figure

Max Factory SHOJO-HATSUDOKI Motored Cyborg Runner SSX-155c ‘POP TRACKER’ Action Figure

AUD$318.14
Pre-order now
Pre-order Q2-Q3 2027
Max Factory Blue Archive Yurizono Seia Figma Action Figure

Max Factory Blue Archive Yurizono Seia Figma Action Figure

AUD$159.05
Pre-order now
Pre-order Q2-Q3 2027
Max Factory Bio Booster Armor Guyver Guyver III Figma Ultimate Edition Action Figure

Max Factory Bio Booster Armor Guyver Guyver III Figma Ultimate Edition Action Figure

AUD$190.86
Pre-order now
Pre-order Q2 2027
Max Factory Saga of Tanya the Evil The Movie Tanya Degurechaff Figma re-run Action Figure

Max Factory Saga of Tanya the Evil The Movie Tanya Degurechaff Figma re-run Action Figure

AUD$127.23
Pre-order now
20% OFF
-20%Pre-order Q3 2027
Max Factory The First Descendant Valby Figma Action FigureMax Factory The First Descendant Valby Figma Action Figure

Max Factory The First Descendant Valby Figma Action Figure

Original price was: AUD$172.68.Current price is: AUD$138.14.
Pre-order now
14% OFF
-14%Pre-order Q3-Q4 2027
Max Factory The First Descendant Ultimate Bunny 1/7 Scale PVC FigureMax Factory The First Descendant Ultimate Bunny 1/7 Scale PVC Figure

Max Factory The First Descendant Ultimate Bunny 1/7 Scale PVC Figure

Original price was: AUD$354.50.Current price is: AUD$306.32.
Pre-order now
21% OFF
-21%Pre-order Q1-Q2 2027
Max Factory The First Descendant Bunny Nendoroid Action FigureMax Factory The First Descendant Bunny Nendoroid Action Figure

Max Factory The First Descendant Bunny Nendoroid Action Figure

Original price was: AUD$168.14.Current price is: AUD$132.68.
Pre-order now
Pre-order Q4 2027
Max Factory Hololive Production Sakura Miko Date Style Casual Outfit Version [Outfit Ver.] 1/7 PVC Figure

Max Factory Hololive Production Sakura Miko Date Style Casual Outfit Version [Outfit Ver.] 1/7 PVC Figure

AUD$263.59
Pre-order now
25% OFF
-25%In stock
Max Factory Demon Slayer: Kimetsu no Yaiba Inosuke Hashibira No.533-DX FigmaMax Factory Demon Slayer: Kimetsu no Yaiba Inosuke Hashibira No.533-DX Figma

Max Factory Demon Slayer: Kimetsu no Yaiba Inosuke Hashibira No.533-DX Figma

Original price was: AUD$181.77.Current price is: AUD$136.32.
Add to Cart
Pre-order Q2-Q3 2027
Max Factory Girls Frontline 2: Exilium Klukai Figma Action FigureMax Factory Girls Frontline 2: Exilium Klukai Figma Action Figure

Max Factory Girls Frontline 2: Exilium Klukai Figma Action Figure

AUD$181.77
Pre-order now
Pre-order Q4 2026
Max Factory Okami Shiranui Nendoroid Action Figure

Max Factory Okami Shiranui Nendoroid Action Figure

AUD$86.32
Pre-order now
Pre-order Q4 2026
Max Factory Okami Shiranui Nendoroid [DX Ver.] Action Figure

Max Factory Okami Shiranui Nendoroid [DX Ver.] Action Figure

AUD$104.50
Pre-order now
Pre-order Q4 2026
Max Factory Okami Amaterasu Nendoroid Action Figure

Max Factory Okami Amaterasu Nendoroid Action Figure

AUD$68.14
Pre-order now

More about

Max Factory

Max Factory is one of Japan's most respected figure studios and the creator of the figma action figure line, and Sugo Toys carries the full range in Australia. Alongside figma, Max Factory produces premium scale figures and PLAMAX model kits, working with top sculptors across Hatsune Miku, Fate, Overlord, Frame Arms Girl and more. Their figures are known for clean engineering and faithful character work. As a genuine importer, Sugo Toys stocks authentic Max Factory releases and new preorders as they land, dispatched fast from our Sydney warehouse with tracked shipping Australia-wide. Browse the latest in-stock Max Factory figures below.

Brands in Max Factory

Good Smile Company