GOOD SMILE x SEGA// PRIZE FIGURE SALE// UP TO 30% OFF RRP// LUMINASTA, PM PERCHING, DESKTOP X DECORATE// WHILE STOCKS LAST// ENDS MONDAY 28 SEPTEMBERSHOP THE SALE →GOOD SMILE x SEGA// PRIZE FIGURE SALE// UP TO 30% OFF RRP// LUMINASTA, PM PERCHING, DESKTOP X DECORATE// WHILE STOCKS LAST// ENDS MONDAY 28 SEPTEMBERSHOP THE SALE →
● // BRAND / MAX FACTORY

Max Factory.

Max Factory is one of Japan's most respected figure studios and the creator of the figma action figure line, and Sugo Toys carries the full range in Australia.

Good Smile Company
Characters Pop Up Parade Hololive Nendoroid Blue Archive Miku Goddess of Victory Nikke
All In stock Pre-order
In stock
Max Factory Figma UMP45 (Girls’ Frontline) (Rerelease) Action FigureMax Factory Figma UMP45 (Girls’ Frontline) (Rerelease) Action Figure

Max Factory Figma UMP45 (Girls’ Frontline) (Rerelease) Action Figure

AUD$179.95
Add to Cart
Pre-order Q1 2027
Max Factory Hololive Production Shirakami Fubuki Figma Action FigureMax Factory Hololive Production Shirakami Fubuki Figma Action Figure

Max Factory Hololive Production Shirakami Fubuki Figma Action Figure

AUD$189.95
Pre-order now
In stock
Max Factory Nendoroid Fairy Tail Erza Scarlet Action FigureMax Factory Nendoroid Fairy Tail Erza Scarlet Action Figure

Max Factory Nendoroid Fairy Tail Erza Scarlet Action Figure

AUD$109.95
Retail Only
Pre-order Within 2026
Max Factory My Dress-Up Darling Marin Kitagawa Figma Action FigureMax Factory My Dress-Up Darling Marin Kitagawa Figma Action Figure

Max Factory My Dress-Up Darling Marin Kitagawa Figma Action Figure

AUD$149.95
Pre-order now
Pre-order Q4 2026
Max Factory Figma Takane Lui (Hololive Production) Action FigureMax Factory Figma Takane Lui (Hololive Production) Action Figure

Max Factory Figma Takane Lui (Hololive Production) Action Figure

AUD$234.95
Pre-order now
Pre-order Q4 2026
Max Factory Blue Archive: Aru 1/7 PVC FigureMax Factory Blue Archive: Aru 1/7 PVC Figure

Max Factory Blue Archive: Aru 1/7 PVC Figure

AUD$349.95
Pre-order now
In stock
Max Factory POP UP Parade Jamie (Street Fighter Series) PVC FigureMax Factory POP UP Parade Jamie (Street Fighter Series) PVC Figure

Max Factory POP UP Parade Jamie (Street Fighter Series) PVC Figure

AUD$79.95
Add to Cart
Pre-order Q3-Q4 2026
Max Factory Fate/stay Night Saber 2.0 Reissue Action FigureMax Factory Fate/stay Night Saber 2.0 Reissue Action Figure

Max Factory Fate/stay Night Saber 2.0 Reissue Action Figure

AUD$144.95
Pre-order now
In stock
Max Factory Plamax MF-90: Minimum Factory Mylene Flare Jenius (Macross 7) 1/20 PVC FigureMax Factory Plamax MF-90: Minimum Factory Mylene Flare Jenius (Macross 7) 1/20 PVC Figure

Max Factory Plamax MF-90: Minimum Factory Mylene Flare Jenius (Macross 7) 1/20 PVC Figure

AUD$64.95
Add to Cart
Pre-order Q4 2026
Max Factory Blue Archive: Hanako (Swimsuit) 1/7 PVC FigureMax Factory Blue Archive: Hanako (Swimsuit) 1/7 PVC Figure

Max Factory Blue Archive: Hanako (Swimsuit) 1/7 PVC Figure

AUD$299.95
Pre-order now
In stock
Good Smile Company Max Factory Figma Character Vocal Series 01 Hatsune Yuki Miku Magical Snow Ver. Action Figure

Max Factory Figma Character Vocal Series 01 Hatsune Yuki Miku Magical Snow Ver. Action Figure

AUD$199.95
Add to Cart
Pre-order Q4 2026
Max Factory Goddess Of Victory: NIKKE: Cinderella 1/7 PVC FigureMax Factory Goddess Of Victory: NIKKE: Cinderella 1/7 PVC Figure

Max Factory Goddess Of Victory: NIKKE: Cinderella 1/7 PVC Figure

AUD$499.95
Pre-order now
In stock
Max Factory Figma Fox (Persona 5) (Rerelease) Action FigureMax Factory Figma Fox (Persona 5) (Rerelease) Action Figure

Max Factory Figma Fox (Persona 5) (Rerelease) Action Figure

AUD$149.95
Add to Cart
Pre-order Within 2026
Max Factory Figma Geralt (The Witcher 3: Wild Hunt) Action FigureMax Factory Figma Geralt (The Witcher 3: Wild Hunt) Action Figure

Max Factory Figma Geralt (The Witcher 3: Wild Hunt) Action Figure

AUD$259.95
Pre-order now
In stock
Max Factory KonoSuba Pop Up Parade Megumin (Swimsuit Ver.) PVC FigureMax Factory KonoSuba Pop Up Parade Megumin (Swimsuit Ver.) PVC Figure

Max Factory KonoSuba Pop Up Parade Megumin (Swimsuit Ver.) PVC Figure

AUD$64.95
Add to Cart
Pre-order Q3-Q4 2026
Max Factory NieR:Automata Ver1.1a: A2 1/7 PVC FigureMax Factory NieR:Automata Ver1.1a: A2 1/7 PVC Figure

Max Factory NieR:Automata Ver1.1a: A2 1/7 PVC Figure

AUD$369.95
Pre-order now
In stock
Max Factory Goddess Of Victory: Nikke: Modernia: First Affection 1/7 PVC FigureMax Factory Goddess Of Victory: Nikke: Modernia: First Affection 1/7 PVC Figure

Max Factory Goddess Of Victory: Nikke: Modernia: First Affection 1/7 PVC Figure

AUD$279.95
Add to Cart
In stock
Max Factory Plamax BP-02 Sophia F. Shirring: Tiger Armor Ver. Bunny Suit Planning Action FigureMax Factory Plamax BP-02 Sophia F. Shirring: Tiger Armor Ver. Bunny Suit Planning Action Figure

Max Factory Plamax BP-02 Sophia F. Shirring: Tiger Armor Ver. Bunny Suit Planning Action Figure

AUD$169.95
Add to Cart
20% OFF
-20%In stock
Max Factory Plamax Lum (Urusei Yatsura) PVC FigureMax Factory Plamax Lum (Urusei Yatsura) PVC Figure

Max Factory Plamax Lum (Urusei Yatsura) PVC Figure

Original price was: AUD$114.95.Current price is: AUD$91.95.
Add to Cart
In stock
Max Factory POP UP Parade Chun-Li: SF6 Ver. (STREET Fighter 6) PVC FigureMax Factory POP UP Parade Chun-Li: SF6 Ver. (STREET Fighter 6) PVC Figure

Max Factory POP UP Parade Chun-Li: SF6 Ver. (STREET Fighter 6) PVC Figure

AUD$74.95
Add to Cart
In stock
Max Factory Nendoroid Ninomae Ina’nis (hololive production) Action FigureMax Factory Nendoroid Ninomae Ina’nis (hololive production) Action Figure

Max Factory Nendoroid Ninomae Ina’nis (hololive production) Action Figure

AUD$149.95
Add to Cart
25% OFF
-25%In stock
Max Factory figma “Devil Summoner” Series Raidou Kuzunoha FigureMax Factory figma “Devil Summoner” Series Raidou Kuzunoha Figure

Max Factory figma “Devil Summoner” Series Raidou Kuzunoha Figure

Original price was: AUD$229.95.Current price is: AUD$172.95.
Add to Cart
In stock
Max Factory Blue Archive Asuna Ichinose (Bunny Girl) 1/7 Scale PVC FigureMax Factory Blue Archive Asuna Ichinose (Bunny Girl) 1/7 Scale PVC Figure

Max Factory Blue Archive Asuna Ichinose (Bunny Girl) 1/7 Scale PVC Figure

AUD$429.95
Add to Cart
30% OFF
-30%In stock
Max Factory Hololive Production Figma No.542 Uruha RushiaMax Factory Hololive Production Figma No.542 Uruha Rushia

Max Factory Hololive Production Figma No.542 Uruha Rushia

Original price was: AUD$159.95.Current price is: AUD$111.95.
Add to Cart