Found it
cheaper?
Spot a lower price for the same in-stock item with an Australian competitor and we'll match it. Submit straight from any product page within 14 days of your order.



How it works.
Find a lower price
An identical, in-stock item from an Australian competitor. We factor delivery and tax into the comparison.
Submit a request
Open the product page on sugotoys.com.au and click the BEST PRICE GUARANTEE button. Paste the competitor link and your details.
We verify and match
Our team checks the listing is live, identical, and AU-based. If it qualifies, we match the price on your existing order.
Eligible.
AU retailers only
Identical in-stock item
Within 14 days
Authorised seller
Excluded.
To keep the program fair and sustainable, the following categories sit outside the Price Match Guarantee:
- Online Ichiban Kuji products.
- TCG Trading Card Games.
- Special or custom order products.
- Liquidation deals (clearance items, deleted stock).
- Short-term promotions like flash sales, limited-time offers, or items unavailable at the time of price verification.
- Used products.
- Non-authorised retailers or resellers.
- Errors in advertising or typographical mistakes, whether ours or a competitor's.
Price Match also can't be combined with other promotions. Reward points and additional coupons are not applicable when a match is approved.
Submit a
match.
Price Match requests live on each product page so we can tie the request to the exact item. Open the product, click BEST PRICE GUARANTEE, and paste the competitor link.
From any product page.
Every Sugo Toys product page has a BEST PRICE GUARANTEE button below the price. Open the item you want matched and start the request from there.
BROWSE PRODUCTS EMAIL SUPPORTResponse within 48 hours during business hours (Mon-Fri 10:00 - 17:00 AEST).
Found a lower AU price?
Email a link to the competitor's listing along with your Sugo order number. We verify and reply within 48 hours.
[email protected]Bulk, B2B, partnerships.
Wholesale enquiries and corporate purchasing sit outside the consumer Price Match program. Reach out for a tailored quote.
[email protected]Common Qs.
How long do I have to request a Price Match after ordering?
+Do you match international sellers?
+How does delivery and tax factor into the comparison?
+How do I actually submit a Price Match request?
+Two steps:
- Open the product on sugotoys.com.au and click the BEST PRICE GUARANTEE button below the price.
- Paste the competitor's link, your order number, and any details. Submit.
If the button isn't showing for a product, email [email protected] with the product link and the competitor link.